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Beyond The Transaction: The Race Nobody Wins: Rethinking What Payments Are Actually Worth

Beyond The Transaction: The Race Nobody Wins: Rethinking What Payments Are Actually Worth

WAS
Beyond the Transaction
August 26, 2026
The payments industry is caught in a relentless ‘Race to Zero,’ where the drive for the lowest possible processing fees jeopardizes the true value merchants can gain from their payment partners. In this episode of Beyond The Transaction, host Todd Linden reveals why this singular focus on cost is a losing game for everyone involved. Discover how prioritizing comprehensive solutions, integrated services, and genuine partnership can transform the payment landscape, moving beyond mere transactions to unlock significant operational advantages and foster long-term business growth. Learn why merchants deserve more than just cheaper rates and how payment professionals can deliver genuine, lasting value.

 

What You’ll Learn:
  • The detrimental impact of the ‘Race to Zero’ on both payment providers and merchants.
  • Why integrated payment solutions offer more value than just raw processing costs.
  • The importance of data insights and operational tools in modern payment strategies.
  • How to navigate the complexities of passing credit card fees to consumers.
  • Strategies for building stronger, more valuable relationships between merchants and payment professionals.

 

Join us as we explore how a shift in perspective can elevate the entire payments industry, creating a win-win for businesses and their customers alike.
#PaymentIndustry #RaceToZero #MerchantServices #BusinessStrategy #ValueAddedPayments

 

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